Meet the Team

KYLE HERSHBERGER, ceo

Kyle Hershberger is the CEO and Jack-of-All-Trades at Cross Financial. Kyle’s industry expertise comes from decades of working with financial institutions across the nation. Kyle is a frequent presenter at banking industry conferences and seminars and a member of the faculty at the Graduate School of Banking at the University of Wisconsin. He also serves as an instructor for the Independent Community Bankers of America. Kyle is a third-generation banker and a second-generation consultant.

TOM HERSHBERGER, Chief Strategy Officer

Tom Hershberger is the founder of Cross Financial and the Chief Strategy Officer. He has a comprehensive background in commercial banking and marketing management. His understanding of banking challenges and opportunities comes from years of experience working with financial institutions of all sizes.

Tom has been instrumental in redesigning the business planning, relationship development, and marketing activities at financial institutions. His innovative approach has helped organizations integrate traditional marketing activities with emerging relationship development systems. Tom is active in national and state banking associations, serving as a keynote speaker and instructor for conferences and professional seminars throughout the country.

• Faculty member - Graduate School of Banking at the University of Wisconsin, Madison
  
• Faculty member - Schools of Banking in Kansas and Nebraska
  
• Author of American Bankers Association textbook, Marketing Financial Services , 2018
• Faculty - Sales and Marketing School for Graduate School of Banking at the University of Wisconsin, Madison